Campaign Slogan: Elevate Your Workspace

Waterman Business Centres

Project Description:

We created a compelling cinema ad (pre-show advertising) and captured stunning stills of Waterman's coworking spaces in Chadstone and Eastland. This project also focused on cultural diversity in casting to reflect an inclusive community. As Waterman Business Centres expanded to new locations, our content played a key role in showcasing their premium workspaces to potential clients.

The Problem

Waterman Business Centres needed to increase brand visibility and attract startups and small businesses to their coworking spaces. They required high-quality visual content to effectively market their offerings.

The Approach/Solution

We developed a visually engaging cinema ad, strategically designed to capture the attention of potential clients during pre-show screenings. By highlighting the modern, collaborative environments of Waterman's coworking spaces, the ad conveyed the benefits of working in a premium, community-driven space. Our casting reflected cultural diversity, promoting an inclusive environment. Additionally, we took professional stills of their locations in Chadstone and Eastland, showcasing the facilities' aesthetics and functionality. These visuals were used across their marketing campaigns and website, ensuring consistent brand messaging.

The Result

The cinema ad and stills significantly boosted Waterman's brand visibility, attracting startups and small businesses to their coworking spaces. The high-quality visuals helped Waterman communicate their value proposition effectively, leading to increased inquiries and memberships.