Campaign Slogan: Savor the Art of Tea

T2

Orange teapot with gold details, two teacups with saucers in orange and floral patterns, a box of T2 tea labeled 'Orange Yuzu Pop,' and a gold teaspoon, against a blue background.

Project Description:

Our partnership with T2 involved creating social media content for their 'Fruity Blooms' tea line, 'Christmas Advent Calendars,' and 'Never-ending Summer' recipes, designed for Instagram Reels and TikTok.

Red beverage pitcher and glass with strawberries and lemon slices on pink background

The Problem

T2 needed engaging content to boost brand visibility and engagement on social media platforms. They required visually appealing, shareable content that would captivate their audience.

Two glasses of orange yuzu pop drink with ice and orange slices, next to a box labeled "T2 Orange Yuzu Pop" and a sliced orange on a blue surface.

Colorful tea set with floral red teapot, orange teacup, T2 Sunny Sangria tea box, sliced strawberries, and lime on pink background.

Colorful tea set with orange teapot, two floral teacups, and a T2 orange yuzu pop tea box on a light blue surface.

The Approach/Solution

We developed visually stunning, shareable content tailored for Instagram Reels and TikTok, focusing on the beauty and uniqueness of T2's teas. Our team executed high-quality video shoots and photography sessions, creating compelling content that showcased the magic of tea blossoming and the essence of each tea. We ensured the content was natively formatted for seamless integration on social media platforms.

Arrangement of three colorful dishes on a wooden table: a vibrant salad bowl with quinoa, beans, cucumber, tomatoes, cabbage, and sauce; a teacup with floral saucer next to a matching teapot; a dessert plate with pancakes topped with cream and berries, surrounded by sprinkled crumb; and a small plate with three macarons.

The Result

The campaign significantly increased T2's social media followers, enhanced brand loyalty, and generated positive feedback. The engaging visuals helped T2 reach a wider audience and boost their market presence.