Campaign Slogan: Building on a Lifetime of Memories
Toys ‘r’ us
Project Description:
We collaborated on Toys'R'Us' UK webstore relaunch in 2022, creating a heartwarming 30-second TV commercial and stunning photography. The campaign celebrated nostalgia and the bonds toys create across generations.
The Problem
Toys'R'Us needed to reconnect with the UK market, appealing to both longtime fans and new customers in a competitive environment. They required engaging content that would resonate emotionally with their audience.
The Approach/Solution
We crafted a narrative around a parent and child to show how toys can build stronger connections within families. Using warm tones to evoke fond memories, we chose the 30-second video ad format for its high engagement potential. Filmed in Australia, we used styling and cinematic techniques to create an authentic UK feel. Our team executed high-quality video shoots and photography sessions to create compelling content.
The Result
The campaign boosted Toys'R'Us' brand awareness and engagement, driving web traffic and sales while receiving positive feedback. The emotional resonance of the content helped strengthen their market position.
services provided
Concept Development
Pre-Production
Production/Shoot Execution
Post-Production
Publishing (Native Content Delivery)
deliverables:
30 Second TV Commercial
High-Quality Photography
Social Media Assets
Webstore Content
Contact us.
admin@irus.media