Campaign Slogan: Building on a Lifetime of Memories

Toys ‘r’ us

Child looking inside wooden chest filled with toys and books, illuminated by sunlight.

Project Description:

We collaborated on Toys'R'Us' UK webstore relaunch in 2022, creating a heartwarming 30-second TV commercial and stunning photography. The campaign celebrated nostalgia and the bonds toys create across generations.

Child holding a LEGO toy over a vintage LEGO System box with children on the cover.

The Problem

Toys'R'Us needed to reconnect with the UK market, appealing to both longtime fans and new customers in a competitive environment. They required engaging content that would resonate emotionally with their audience.

Delivery person handing a Toys R Us box to a child at a door.
A young boy in a striped sweater and a man in a red shirt sitting on the floor engaged in conversation or activity.
A child smiling while playing with toy building blocks at a table, with a person’s hand visible assisting in assembly. A cardboard box is partially visible in the foreground.

The Approach/Solution

We crafted a narrative around a parent and child to show how toys can build stronger connections within families. Using warm tones to evoke fond memories, we chose the 30-second video ad format for its high engagement potential. Filmed in Australia, we used styling and cinematic techniques to create an authentic UK feel. Our team executed high-quality video shoots and photography sessions to create compelling content.

Man in a burgundy shirt sitting in a cozy room, looking to the side, with shelves and baskets in the background.

The Result

The campaign boosted Toys'R'Us' brand awareness and engagement, driving web traffic and sales while receiving positive feedback. The emotional resonance of the content helped strengthen their market position.

A young boy holding an adult's hand, wearing a sweater with yellow and blue stripes and jeans, standing indoors.
A young boy and an adult are assembling a dragon toy model on a table in a kitchen. The boy is smiling and wearing a striped sweater. Various toy pieces are scattered on the table.

Toys R Us
UK TVC Campaign

services provided

  • Concept Development

  • Pre-Production

  • Production/Shoot Execution

  • Post-Production

  • Publishing (Native Content Delivery)

deliverables:

  • 30 Second TV Commercial

  • High-Quality Photography

  • Social Media Assets

  • Webstore Content

Contact us.

admin@irus.media