Campaign Slogan: Transforming IT, One Story at a Time
Australian IT Group
Project Description:
We crafted a comprehensive media package for Australian IT Group's website revamp. This included an 'About Us' video, three compelling testimonials, professional employee headshots, and an extensive library of in-house image assets for versatile use across marketing campaigns and social media platforms.
The Problem
Australian IT Group faced the challenge of modernizing their online presence and enhancing their digital identity to better reflect their brand values and expertise. They needed a cohesive media strategy that included high-quality visuals and engaging video content to attract and retain clients in a competitive IT market.
The Approach/Solution
We collaborated closely with Australian IT Group to develop a cohesive and engaging visual identity. By identifying key messages that highlight their industry leadership and customer-centric approach, we meticulously planned the production process. This included scripting the 'About Us' video, crafting interview questions for testimonials, and selecting ideal settings for headshots. Our team executed high-quality video shoots and photography sessions, creating compelling content that featured the company's journey, customer testimonials, and professional headshots. In post-production, we ensured the videos and photos were visually appealing and consistent, adding branding elements and maintaining narrative integrity. Finally, we optimized the deliverables for various platforms, ensuring the content was natively formatted for seamless integration.
The Result
The media package significantly transformed Australian IT Group's online presence. The new content increased web traffic, enhanced user engagement, and solidified their position as a leader in the IT industry.
Curious to see how it all turned out?
Check out their website at https://ausitgroup.com.au and experience the transformation of Australian IT Group's online narrative through our dynamic media solutions.
services provided
Concept Development
Pre-Production
Production/Shoot Execution
Post-Production
Publishing (Native Content Delivery)
deliverables:
'About Us' Video
Client Testimonials
Professional Employee Headshots
In-House Image Library
Social Media Content
Contact us.
admin@irus.media