toys ‘r’ us

“Building on a lifetime of Memories”

Step into a world of cherished memories with our collaboration on Toys R Us' unforgettable relaunch of their UK webstores in 2022.

Our creative team had the privilege of both capturing the essence of this heartwarming 30-second TV commercial, and bringing it to life through stunning photography. This touching campaign not only celebrates the power of nostalgia but also the enduring bonds that toys create across generations.

Explore this enchanting story where cherished memories are the foundation of a lifetime.

A child happily plays with colorful building blocks and a toy dragon at a kitchen table while an adult watches, with an open box nearby. The kitchen background includes appliances and household items.

Toys R Us
UK TVC Campaign

Child playing with LEGO set featuring a vintage LEGO System box showing children building with LEGO bricks.
A young boy looking inside a treasure chest filled with toys, in a dimly lit room.
Young boy smiling while building a toy model with colorful blocks at a table.
Delivery person from Toys R Us handing a package to a child at the door.
A young boy in a gray sweater holding hands with an adult at a doorway, looking at a large package.
A child and an adult kneeling on the floor, interacting with a wooden box in a cozy room.
Man in a maroon shirt sitting in a room with dim lighting, surrounded by various household items and decorations.
Child and adult assembling a toy dragon with building blocks at a table, in a kitchen setting.
A father and son playing with toy building blocks at a kitchen table, with the son smiling and holding a green toy.

Credits

PRODUCER/Director

Tristan Mclindon

Director/Editor

Daniel Stojanovski

GAFFER

Mertcan Damoglu

Cinematography

Wye Keen Wong

Photographer

Christopher Chan

Production Assistant

Shanshan Kou